Content Curators 2021-2022
STUDENTS CURATORS: ESCP & HEC Paris
Alma Ullén
ESCP Business School
I was raised in a home where the two cultures - arts and science - were always present. After spending formative years at a performing school for classical music and arts, a part of my personality that was more practically oriented guided me towards the fields of business. Later experiences within project management further fueled my interest for organisation and collaboration, and my last internship within Global Operations at Ericsson allowed me to follow an organisational transition into more agile ways of working. Change was a recurring theme in both experiences, and I learnt how understanding our environment is crucial in order to lead change forward and face the challenges and opportunities faced by my generation.
I’m currently pursuing my bachelor degree in Business Management at ESCP, moving across campuses in three different European countries. Being Swedish and Hungarian, this diverse cultural exchange resonates with my interest in people and communication, as seen and understood through both art and business. I find myself in the intersection of these two fields, and believe that an understanding of how we work as humans stand in the center of both.
Anouk Rubinstein
ESCP Business School
Hello everyone! My name is Anouk Rubinstein. Currently 2nd year in the bachelor of management at ESCP, I am a nineteen-years-old-enthusiastic, driven by passion, justice and knowledge.
Powerful voices have always inspired me, from the words of Gisèle Halimi to the vocal cords of Lauryn Hill ; it is how they used their voices that created an impact. Being part of this group makes me want to use my voice and at the same time, change my perception. We meet without expectations nor judgment, this project shows that discussion and debate are the source of evolution, “the important thing is not to stop questioning, curiosity has its own reasons for existing”- A. Einstein.
We are a team of field investigators digging, observing, questioning, explaining, analyzing, understanding, creating. That is why, I aspire to be inspired, living in an era where complexity is normality and communication is digitalisation. As a Gen Z I feel that we touch subjects that are at the very essence of today’s society. We are the generation that wears the final letter of the alphabet as a flag for change.
Arianna Aprico
ESCP Business School
Hello everyone!
I am Arianna, a current third year BSc student at ESCP Business School. I grew up in Italy and at the age of 15 I decided to move to a boarding school in England to finish my high school studies. There I had the opportunity to develop my passion in the world of Art and in the art market, as Economics and Art were at the core of my IB studies. After completing my IB I decided to attend a BSc at ESCP Business School, as the degree offers a wide application of management in liberal arts and humanities.
During my degree I studied in a different country throughout all three years: London, Madrid, and Berlin. Not only did this require me to learn French, Spanish and German, on top of my native Italian, it also encouraged adaptation to a variety of cultures. These three years at ESCP helped me understand that I am particularly interested in the interaction between creativity, innovation, and strategic management.
To further expand this passion, I attended a course at Institut Français de la Mode called ‘Understanding Fashion: from business to culture’. I enjoyed learning about the cultural and commercial aspects of fashion.
Additionally, my ambition in strategic management has been strengthened by my Internship at PwC’s innovation hub in Sentiment analysis and Consumer intelligence. This internship allowed me to create technology-based solutions that complemented consultancy firms to provide value to clients. I focused on building ad-hoc client strategies by intertwining a creative thinking with big data extrapolation, with the help of innovative tools powered by machine learning.
The duality of my creative side and my analytical thinking made my research a possibility to fully express my personality in a professional environment. Therefore, I feel extremely enthusiastic for the opportunity to join the Turning Point Research Chair team.
Eunjee Lee
HEC Paris
I'm from South Korea, and currently studying in HEC Paris, MBA program. Before entering the school, I worked as a marketer in cosmetics industry. Back then, I had good opportunities to observe and study people’s behavior: how they change their actions or minds gradually, how the different brand, price, or design impact on their decision making etc. Among those experiences, it was certainly interesting to witness how “sustainability” had become a critical factor for cosmetics; this phenomenon was barely seen when I started working in 2016, but now it takes the most important part for almost every brand and country in cosmetics sector. In this big movement, I could see lots of different dots such as self-esteem, animal rights, and COVID are eventually connected and made a big circle to aim a greener planet. Hence, I know, and believe that just small changes in our behaviors can ultimately have a big impact on the society when it becomes collective one. And that is the reason why I wanted to be part of Gen Z Observatory where I can observe and foresee how our beloved young generation want the world to become.
Farah Nassar
HEC Paris
I’m Lebanese and I recently moved to Paris to join X-HEC entrepreneurs. Being Lebanese in itself carries an essence of belonging to so many different places & being exposed to numerous cultures all at once. Moreover, exploring various cities has definitely impacted my perception of things ranging from the mundane to the controversial. Along the way, I developed a love for art & creation. Growing up in the Middle East meant being opinionated, proactive, & taking a stance regarding everything that’s happening around me. Belonging to that part of the world meant not having the luxury of neutrality. And I think that’s where it all started - fueling me to delve deeper - to strive to understand why things are the way they are & how they came to be. Being a Gen Z-er myself, I believe we all, including myself, have a distorted view of this generation. Regardless, it has undeniably driven so much change to how things are done & consumed. Being a content curator for the Gen Z Observatory was a clear opportunity for collaboration & exploration of different topics, to understand how they influence & are influenced.
Julien Wagner
ESCP Business School
My name is Julien Wagner and I am a student in the Marketing & Communication master’s program at ESCP business school in Paris. With a passion for the world of luxury, particularly watchmaking and jewellery, I have had the opportunity to work for two years in prestigious maisons such as Boucheron, Cartier, Piaget and Baccarat.
I love discovering new cultures & having diverse experiences. I developed my international mindset when I decided to move to New York for a six month work-study exchange program.
My curiosity also manifests itself in my desire to stay culturally aware and engaged in a global society. I actively take interest in following the different initiatives and activities brands are pursuing, always seeking to identify tomorrows trends, especially through the rise of social media platforms. As such, I decided to join the Turning Point Research Chair team, which will allow me to not only broaden my own skills, but also create new & exciting initiatives with them for the future.
I believe today more than ever, organizations must provide a true meaning to their activities & pursue them with a purpose. Leading companies can no longer exist by simply engaging in transactional business activities. To truly succeed in today’s world, they must contribute a true value to society.
Lili Calandra
HEC Paris
I’m from Morocco and currently in pursuit of a Dual Master’s degree between HEC Paris and Sciences Po, studying Management and Public Policy. As long as I can recall, I've always been drawn to the world of luxury. I am fascinated by this unique industry, which combines more than any other, innovation and tradition, national pride and international business. This is why I joined the Cartier Gen Z Observatory as Content Curator. I firmly believe this industry is driven by a particular attention to details and client expertise and it is key to be able to understand the future needs and trends that the Gen Z will face. Last year, I had the chance to go on exchange at Keio University and to travel all over Japan. This experience had a significant impact on me and broadened my understanding of a wide range of topics. Reflecting on Gen Z seems to be a real chance to put into perspective our biased views on our conflicted generation. I’m also really excited to share this experience with ESCP students!
Maksim Shymanovich
ESCP Business School
My name is Maksim, I come from Minsk, Belarus, and have lived in Germany, Spain, and the UK for extended periods of time. Throughout these years, I have had the privilege of collaborating with a diverse array of individuals from around the globe, each possessing unique backgrounds and perspectives. Having grown up in such a diverse cultural environment, I have come to the realization that my personal and professional growth is significantly enhanced by exposure to multicultural environments. Furthermore, I firmly believe that effective collaboration and teamwork are paramount to success in all endeavors.
Throughout my career, I had the opportunity to establish 2 companies, work at 6 multinational organizations including Revolut and Financial Times, as well as contribute to several non-profit initiatives at LUISS, TEDx, Nova Talent, EYP, and ESCP. At each of those organizations, I have led several key initiatives with business-wide economic effect, while developing strong interpersonal skills as well as deep, industry-specific expertise. I am deeply passionate about leading teams, projects, and products within the digital finance, e-commerce, and sustainability sectors.
I am deeply grateful to have been selected as a Researcher for the Gen Z Observatory, especially considering the hundreds of applicants from HEC and ESCP, leading European business schools. Working with such talented individuals during my time at the Observatory has been a true pleasure.
Quanfu Wang
ESCP Business School
Hello! My name is Quanfu Wang and I am currently an undergraduate student at ESCP Europe in the Bachelor in Management program. Having travelled across very different continents, I developed the interest of flying the drone and using the camera to record different sceneries, as well as taking a deeper look into everything around me to analyse the era we stand our feet in.
Having the opportunity to travel, live and study in different countries from the East to the West, and after experiencing cultural shocks again and again, I came across a lot about the differences people have. But what I really learned, by knowing both sides of the coin, is that despite all the differences and artificial barriers, people are not different as we share the same hearts, fears, hopes and dreams.
Having worked for Euromonitor as an analyst intern, I developed a data-driven mindset as I understood how data is collected, processed and analysed. I love how data organises and visualises information to support business operation and decision-making.
I can’t wait to be a part of Cartier-ESCP-HEC Gen Z Observatory, and provide a colourful and realistic portrait of my peers of my generation!
Shambhavi Gujar
ESCP Business School
I am Shambhavi Gujar and I’m an MSc. Marketing student at HEC Paris. I originally hail from Pune, India and I completed my undergraduate degree in Mathematics and Statistics at King’s College London.
Having spent half of my childhood in India and the other half in the UK, I have experienced the best of both worlds. I got to appreciate the culture and tradition in my home country while capitalising on the educational and professional opportunities offered abroad. I learnt to quickly adapt to new situations and develop a deep respect for varying opinions and beliefs. I would very much like to further build on these skills and being a content curator for Cartier helps me do so effectively. Data collection and analysis also keeps me in touch with my quantitative background and I thoroughly enjoy creating aesthetic but engaging infographics and presentations.
I am particularly interested in studying the growing Luxury markets in developing economies like India, where the GenZ perspective is extremely relevant as about half of the population is below the age of 25.
In my free time, I like to sing, photograph and cook. I am also a huge fan of Bollywood movies and music!
Yi Tang
HEC Paris
Hello Everyone! I am a MBA student in Tsinghua University (“THU”) and am currently going for a double degree in HEC Paris specialized in Strategic Marketing. I’ve got a financial background with four years’ work experience as an auditor. During the time, I served clients from cultural media, internet and technology, e-commerce, and many other industries. And during the first year of my MBA study in THU, I experienced a couple of different job roles including investment management in venture capital and animation producer in Alibaba Entertainment. Finance background equipped me with logic and analytical skills, while working, communicating, and empathizing with different people holds big attraction to me from time to time.
The Gen Z Observatory is a fantastic program for me to connect my dots and develop a more comprehensive understanding on this representative group of people who work hard and play harder and have their own expectation for their own life and world.
Cartier Curators: Worldwide
Aya Ebisawa
Cartier
My name is Aya EBISAWA and I am from the wholesale department in Tokyo, Japan.
During my university years, I stayed in France as an exchange student and at this time, I became fascinated with the ideas that classic jewelry just never go out of style and could be passed down for generations. Also I became more obsessed with western artwork and any things that have a long history.
I joined this Maison in April of 2019 directly after graduation from university. I worked at the biggest boutique in Japan for the beginning of 10 months and transferred to the retail partnership team as a business planner/operator.
I would like to make more young Japanese adults realize this Maison and how wonderful to own such splendid work (products) and decided to join this project.
In my free time, I spend most of time by cooking various things so that I can feel and remember the taste of foreign dishes even under this situation that going overseas for vacation is not so possible.
Christina Theiss
Cartier
My name is Christina Theiss and I’m the Commercial Operations Manager for Cartier UAE and India. I have had the great pleasure of being part of this wonderful Maison for over 3 years now, working on a variety of projects, such as the implementation of Ecommerce, several sustainability initiatives and boutique flow optimizations. Prior to this, I was working at IWC Schaffhausen and several fashion and sports brands.
I did my Master studies in International Marketing Management at ESADE Business School in Barcelona and my Bachelor in Business Administration in Germany and the US.
Growing up in the Bavarian Alps, I have always been a big sports enthusiast, especially when it comes to mountain sports: from trail running, to climbing, to ski mountaineering! In Dubai, I replace mountains with desert and often escape the heat to go horse riding in the early morning hours before the city awakes…
Irem Oymak
Cartier
I am a French/Turkish designer, born in 1988 in Istanbul. I graduated from Lycée Français Pierre Loti d’Istanbul in 2006 before going to Paris to study and obtain a master’s degree in Product Design at Creapole in 2011. I started at Cartier with an internship while at school, followed by a six month experience in the Accessories department. I was then offered a permanent position as a designer in 2013 in the Accessories Design Studio; I had the opportunity to contribute and be an integral part of Cartier’s rich and diverse world of unique gifts and objects. I joined the Leather Goods Design Studio in 2018 working on the ‘soft products’ of the Maison; this gave me an opportunity to broaden my product knowledge and acquire skills in another area of expertise.
On a personal level I have a hidden passion on behavioral psychology and understanding the human kind. I also love making collage books to gather inspiration and painting.
Jil Berenblum
Cartier
Jil Berenblum is an Industrial Designer at Cartier’s Retail Innovation Lab in New York. She has been working on tangible interactive experiences that can be seen across North America.
As an industrial designer she is interested in building new client experiences that push the boundaries of immersive environments and sustainability by looking at new methodologies, materials, and fabrication methods.
Julie Rapp
Cartier
My name is Julie Rapp, I am from Munich and joined Cartier Northern Europe as a Client Insights and Omnichannel Coordinator in early 2021. Before Cartier, I had worked at a strategy consulting firm and LVMH. I am holding an MSc from Imperial College London in Management and a BSc from LMU Munich in Business Administration. A personal highlight of my academic career was an exchange at ESSEC Business School in Paris where I had the opportunity to work on diverse projects with peers from all over the world.
In my free time, I spend a lot of time with friends and family. I enjoy all sorts of outdoor sports such as skiing, hiking, and horse-riding. I would describe myself as an open-minded and passionate individual and I am delighted to be part of such a diverse and ambitious community, committed to creating a meaningful, enduring impact.
Mathieu Girard
Cartier
My name is Mathieu Girard, half Swiss - half French, working for the Swiss market as Client Marketing and Digital Manager for almost 2 years now. Previously, I used to work for The Coca-Cola Company in several marketing positions within locals, European and Global Teams.
In 2016, I have decided to launch my own company within the high fashion industry. After doing most of our business on our E-Boutique and being distributed by high end Concept Stores (Colette, Nous, Merci Paris), Luxury Hotels (Hotel de Crillon) and main Parisians department Stores (Le Bon Marché, les Galeries Lafayette) the company was acquired by a bigger group.
Aside of my professional background I am obsessed by collecting contemporary art (mainly emerging international artists) and trying to focus on probably one of my best new challenge: how to be a good father with my one year old son, Emile.
Miguel Javier
Cartier
My name is Miguel Javier and for the past 3 years and a half, I’ve been working for the Mexican Market as CRM Coordinator. Previously of my current position, I started my journey with the Maison as a Communications Intern.
I have a bachelor’s degree in Marketing and Communications with a Major in Digital Marketing. Path that I decided to take because of my passion for analyzing and observing people’s behaviors.
I am passionate about fashion, art and photography. You can always find me at the movies or at the latest art show.
In the past, I have had the opportunity to participate in social photographic projects with the purpose of promoting inclusion and diversity in my social environment.
In my spare time, I love visiting new restaurants and trying different types of food.
Seungjeong Choi
Cartier
After earning my Bachelor's degree in Fashion Business from University of the Art London, I entered Cartier Korea as Event Executive to explore my passion for Luxury industry and Marketing & Communication field.
As an Event Executive, I have implemented numerous commercial and non-commercial events aligning with the exclusive Maison standard in order to drive the Client's loyalty and the Maison's desirability.
Prior to Cartier Korea, I had experienced in Modern Art field at a contemporary art museum in Korea as curator, and had worked for a London-based womenswear designer in London.
Aside of my professional background, I’m always interested in exploring new things no matter what they are. Jazz, Modern Art, Films, Books, Vintage Furniture, Flower, Yoga, Pottery.... Discovering new things that delights me is like getting to know about myself and giving me a good balance between work and life.
Sinan Bursa
Cartier
My name is Sinan and at the present I am the IT product Manager for Cartier Watch Manufacturing in Switzerland. I have the responsibility of deploying proper IT products to improve the quality of our watches. At the same time, I compile and deliver data to enable better decision making for the watch manufacturing division. Occasionally I harass my managers with out of the box ideas.
I started my professional career as a project assistant for Porsche and Bentley and continued as CRM coordinator before I joined Cartier in 2019.
Starting from my high-school years I was highly involved in team works and overseas projects particularly in micro-finance and charity in Ghana, Mali and Tajikistan. My passion for creating value continued during my university years through involvement in the startup ecosystem and participation in inter-school competitions in Holland and Silicon Valley.
I hold dual citizenships (Swiss and Turkish), based in Lausanne, someone who loves sports, a brother to a very spoiled golden retriever and a caring father to all the plants in my flat.
Skye Zhang
Cartier
My name is Skye and I am from China. I joined the Cartier Specialist Team as an operation coordinator in 2019. My team works closely with watch dealers (POS) and I am responsible for meeting various requirements of POS’s daily operation and providing reports. I constantly improve my presentation and communication skills by presenting official opinions of Cartier to watch dealers.
I am digitally savvy and I like to browse social media and keep abreast of recent trends. Understanding the Gen Z perspective is very important to me and I realize that Gen Z is gaining a lot of attention around the world. For this reason, I am very excited to join this project and collaborate with students from around the world. This initiative provides a fresh energy to my work.
In my personal time, I like to be in nature and I like to travel with friends and family.