Cartier
A Russia native and a global citizen, I graduated from the Moscow State University, where I majored in International Relations & Global Studies with a strong focus on the sustainable development.
Driven by my genuine interest in the luxury industry I pivoted my academic researches towards the sector to chart my career trajectory.
I joined Cartier as a Marketing & Communication Assistant 8 years ago while finishing my studies and since then gained a multifaceted experience inside the Maison primarily in PR & communications.
Today I’m an International University Engagement Specialist at Cartier, prior to that I spent 7 years across different roles in Russia, Ukraine & CIS region.
As an art & culture enthusiast, I enjoy exploring new creative territories and am constantly seeking new ways to enrich my aesthetic intellect. I can’t imagine my life without travelling that is an ultimate source of inspiration for me and a window into different cultures and mindsets.
My interests are 360 degrees and span a plethora of topics - geopolitics, corporate communication, blockchain, metaverse, NFTs, circular economy and, yes, I’m a fan of all things French!
At Gen Z Observatory I’m keen on working on the purpose-driven framework and identifying the best ways to resonate with Gen Z non-binary mindset and values.