Content Curators 2025-2026
STUDENTS CURATORS: ESCP & HEC Paris
Alix Nikolov
ESCP Business School
Growing up in an international environment in Brussels, with both Bulgarian and French roots, I’ve always been immersed in a blend of cultures that shaped the way I see the world. My curiosity has long revolved around the luxury and entertainment industries, not only their influence on society, but also how people perceive and interact with them. While studying law, I was quickly drawn to the business dimension and began exploring how legal frameworks intersect with luxury and particularly how innovation and new perspectives can redefine the sector. This intersection of law, business, and creativity is where I thrive, which led me to pursue a Master’s in Business Law and Management at ESCP.
Our generation is powerful because we’re redefining the codes of luxury and reshaping the values that drive society. I’m eager to contribute to an initiative that amplifies these voices, especially one that fosters discussion, challenges convention, and builds leadership that respects both heritage and progress. I look forward to sharing my perspective on the evolving relationship between brands and young audiences, especially around digital perception and authenticity in the modern luxury landscape.
Amandine Valentin
ESCP Business School
I have always been fascinated by transformation, by the way people, industries and ideas reinvent themselves when change becomes inevitable. Living and studying in Singapore, Madrid and Indonesia taught me that every new environment broadens our perspective and reveals new ways of understanding how people, ideas and systems connect. This curiosity for transformation quickly became the common thread running through everything I do.
I first explored it through consulting projects for start- ups, where I discovered the rigour of strategic thinking and the satisfaction of turning ideas into tangible outcomes. I later joined Hermès, where I deepened this approach by contributing to strategic and digital merchandising projects. Understanding how a Maison can innovate without betraying its identity showed me that the most lasting transformations are those that remain true to their essence.
Singapore marked a real turning point for me. Immersed in an ecosystem where entrepreneurship and social impact actively reinforce one another, I realised that businesses could become genuine drivers of global change. Back in France, I joined a social enterprise accelerator to support the circular transition. I also dedicated my thesis to this topic, exploring the business models of social enterprises.
Today, I am pursuing a Master’s in Strategy, Consulting and Organisation at ESCP Business School, with the ambition of helping organisations navigate complexity with both structure and creativity. What inspires me most about the Gen Z Observatory is the opportunity to join a community that collectively reflects on the future; within an industry that deeply resonates with me. It is a wonderful opportunity to give voice to diverse perspectives and to better understand
the consumers of tomorrow, but also ourselves as a generation.
Audrey Tsai
HEC Paris
Growing up in Taiwan, where different cultures constantly meet, I learned to see the world through many lenses. That diversity sparked my curiosity and inspired a desire to understand how people think, what they value, and why they act the way they do. At the same time, I have always had a passion for creating. As a child, I spent hours sketching and sewing clothes, and later began building websites and writing blogs to express my ideas. For me, creativity has always been a way to make imagination real.
Now, as a Master in Management student at HEC Paris, I have discovered that marketing perfectly connects these two sides of me. It begins with curiosity, understanding consumer needs and cultural insights, and comes alive through creativity, transforming understanding into ideas that inspire. I am particularly drawn to the luxury and beauty industries, where diversity and innovation continuously give new meaning to storytelling.
Through my marketing internship in the beauty industry and my experience representing Taiwan at the L’Oréal Brandstorm Global Finale, I have witnessed how dynamic and ever-changing Gen Z truly is. This constant evolution fascinates me and drives me to explore the deeper motivations shaping our generation, who will
soon become the main consumer group worldwide. As a future marketer, I hope to continue understanding and analyzing Gen Z through diverse cultural perspectives, and to develop the right strategies that help brands grow sustainably.
I am truly honored and excited to join the Gen Z Observatory this year, and I hope to turn my curiosity and creativity into meaningful insights that not only help the legendary maison Cartier maintain its relevance and leadership, but also bridge the connection between younger generations and its profound heritage.
Kai Fraile Itagaki
ESCP Business School
Born in the Canary Islands, from a Spanish father and a Japanese mother, I grew up in a house blending languages, laughs, and sports. At 18, I swapped the sunny archipelago for the French capital, which deepened my curiosity and understanding of the world and its people. Hence, “Mr. Worldwide,” an affectionate nickname given by my Norwegian friend.
Genuinely curious, I try to stay connected to the latest global insights, whether through The Economist, Monocle Magazine, or simply slower conversations. I find meaning in building bridges between people, cultures, and ideas, and in discovering what connects us beyond our borders. From a Kenyan village to the hills of Sardinia or cities like Tokyo, I’ve discovered that there is always space for surprise and wonder.
Now starting my Master in Management at ESCP, I’m seeking not just knowledge but empowerment to contribute meaningfully to global challenges and help drive positive change. I am thrilled to bring these influences to the Gen Z Observatory, and to work alongside others who want to understand our generation’s plurality of voices. Reflecting on how we interpret and share ideas across cultures aligns perfectly with my passion for global dialogue, human connection, and yes, a touch of cosmopolitan optimism.
Keke Genio
HEC Paris
I am Keke Genio, an exchange MBA student at HEC Paris, originally from the Duke University Fuqua School of Business full-time MBA program, and a first-generation scholar from Indonesia. My journey began with limited access to opportunities, which inspired me to create my own. Over the years, I founded three technology-based startups in tourism, culinary, and smart city sectors. Alongside entrepreneurship, I built a YouTube channel with over 300,000 subscribers, where I share learnings about business and education. These experiences have deepened my passion for understanding how narratives shape mindsets and why people do what they do. Joining the Gen Z Observatory is an exciting opportunity to collaborate with external curators from HEC and ESCP, as well as internal curators from Cartier, to explore how Gen Z redefines identity, purpose, and commitment in today’s world. I aim to contribute my cross-continental experiences from Indonesia, the USA, and now France, connecting diverse generational voices to global insights. With my background in content creation and entrepreneurship, I hope to help the Observatory uncover authentic Gen Z insights that can inspire Cartier’s approach to innovation and impact.
Maria Valero
ESCP Business School
Growing up bilingual, completing my studies in both French and English, and studying in the Netherlands gave me a multicultural outlook that shapes how I see the world. Born and raised in Barcelona, I’m fascinated by the intersection of innovation and society, and by how young people shape identity and culture in a hyperconnected world.
I recently moved to Paris to pursue a Specialized Master's in Industry Transformation Management. Stepping out of the comfort zone was a challenge I was excited to embrace, as I saw it as an opportunity to grow academically, professionally, and -most importantly- personally.
I aim to bridge the gap between technological progress and evolving economic demands by addressing sustainable innovation and the impact of digitalization. For me, Gen Z Observatory is the perfect space to amplify our generation’s voice and connect it with broader cultural and business conversations.
I love exploring social trends, listening to diverse perspectives, and turning them into stories that reflect our diversity. Whether through travel, sports, or social media, I thrive on engaging with communities- something I balance with more introspective moments dedicated to writing and observation, which help me analyze how we evolve as individuals and as a generation. I bring curiosity, creativity, and cultural openness, along with a genuine interest in connecting with people and understanding what drives change.
Nikita Agrawal
HEC Paris
Born in Hong Kong, rooted in Indian heritage, and shaped by Western media, I bring a multicultural perspective formed by diverse traditions and ideas. Growing up in a vibrant, cosmopolitan city fostered my appreciation for cross-cultural complexity and nuance. My experience spanning finance and marketing sectors has honed my analytical skills and sensitivity to market trends. Driven by a profound curiosity about human behavior and sociology, I am constantly seeking to understand the underlying motivations that shape individual actions and societal shifts on a broader scale.
I am thrilled to join as a content curator for the Cartier Gen Z Observatory, leveraging my diverse experiences and extensive network to capture a wide array of perspectives from my generation. With a passion for art, film, conversation, and philosophy, I approach my work with empathy, creativity, and a critical mindset to uncover meaningful themes and patterns. My proactive nature, combined with genuine curiosity, positions me to identify compelling trends and share nuanced insights that resonate across cultures and communities worldwide.
Sofia Parmiani
ESCP Business School
Between emotion and rationality, I have pursued a broad and holistic path.
Art has always been my anchor: I worked as an art restorer, bringing paintings and sculptures back to life and photography hasbecome my personal language, a way to feel at home everywhere, preserving the roots and emotions that shaped who I am.
After focusing on Sustainability during my bachelor’s degree and gaining professional experience as a Sustainability Consultant, I am now pursuing a Master in Management at ESCP Business School, specialising in Marketing since I felt the need to bringcreativity into my journey.
As a photographer and restorer, I have learned the art of noticing; that is why I was particularly drawn to the concept of the Observatory. As its etymology reveals, ob- “toward” and servare “to care for”, to observe means not simply to look but to givemeaning.
I am proud to take part in the Cartier Observatory, revealingbeauty and purpose through observation, creation and connection.
Cartier Curators: Worldwide
Ayu Iwaoka
Cartier
Born and raised in Tokyo until high school, I’ve spent 15 years in the US and Shanghai for school/profession, recently moved back to Japan from New York last year.
I’ve been in marketing field for the past 9 years, particularly focusing on product development, branding and content creation for the Japanese luxury whisky brands before joining Cartier. At Cartier I am currently a Watch Product Manager overseeing the watch portfolio and marketing strategy in Japan. Outside of work, I enjoy traveling, playing any sports (but especially tennis and pilates) and watching movies.
Ben-Yh Leung
Cartier
Greetings from Hong Kong! I’ve been with Cartier for over three years, and I’m currently working as a Senior Supply & Demand Planner, focusing on the High-end Watches category across the region. My journey began on the boutique floor, where I spent seven years in luxury retail sales, learning how to connect with clients, understand their behaviour and bring products to life through storytelling.
I graduated in Image & Styling, which gave me a foundation in aesthetics, brand identity, and the emotional power of presentation. That background continues to shape how I see Cartier – not just as a Maison of craftsmanship, but as a curator of timeless style and personal expression.
Outside of work, I’m a cat lover, a volleyball player, and someone who enjoys the occasional gamble—whether it’s a game of cards or a leap of faith. I’m also a firm believer in the law of attraction and in the power of mindset. A line from a drama once stuck with me: "If you think life is hard, it will be hard. If you think it’s calm, it will be calm." To me, it’s not about what happens—it’s how we choose to see and feel.
As times continue to change, Gen Z—as a new generation—is having a strong impact on the world of luxury. Their fresh perspectives, evolving purchasing behaviours, and new reasons for engaging with brands are reshaping the industry. I am grateful for the opportunity to collaborate with voices from different countries and dive into perspectives and information that rarely surface in our day-to-day work.
Christina-Jx Ng
Cartier
I’m Christina, I am half Chinese and half Singaporean, I grew up living in several countries and I come from a jewellery design background at Central Saint Martins, which led me to design Fine and High Jewellery pieces at Louis Vuitton and Dior, and later pursue a diamond gemology degree in GIA.
My experiences have deepened my belief that, a gemstone transcends time and Its beauty gets unveiled through the history it carries within, through the many hands that cuts, sharpens and polishes.
Now that I’ve joined Cartier China as a High end merchandising coordinator, I am humbly proud to be sharpening one of those facets, by working with exceptional pieces commercially and witnessing them getting treasured and adorned by their new owners.
I believe that exchanges like this can spark new ideas and inspirations and so I look forward to connect with everyone on this programme!
Marie Gomez
Cartier
Luxury and fashion have always captivated me, especially for their precision, creativity, and attention to detail. This fascination naturally led me to explore the industry, gaining professional and personal experiences in Paris, Hong Kong, and London, in order to broaden my perspective and help me appreciate different cultures and ways of working.
Throughout my career, I’ve had the privilege of working with iconic maisons such as Kenzo, Louis Vuitton, and Balenciaga. These experiences allowed me to explore many facets of the luxury sector: analyzing collection performance, supporting merchandising strategies, coordinating international teams, preparing showrooms, and deepening my knowledge of communication within the luxury sector.
My studies at Institut Français de la Mode and ESCP Business School gave me both a solid understanding of the creative side of fashion and practical skills in business and management.
Beyond work, I care deeply about human connection. Several years ago, I took part in volunteer projects in Peru, and I continue to support students from challenging backgrounds, helping them gain confidence and navigate their professional journeys. These experiences have taught me the value of curiosity, empathy, and keeping purpose in mind in everything I do.
I’m thrilled to join the Gen Z Observatory cohort because it offers a unique opportunity to understand how this generation works, thinks, and collaborates. I look forward to gaining insights that will help me support and inspire this generation effectively—both as a collaborator today and, hopefully, as a manager in the future.
Matilde Galmarini
Cartier
My name is Matilde Galmarini, a 24 years old Client Experience Specialist within the Commercial Department of Cartier Southeast Europe.
Since 2023, I have had the privilege to be a part of the Cartier Maison. My journey began within the Florence boutique, as a Sales Associate and Watch Relais.
In my current role as Client Experience specialist, I am responsible for contributing and supporting the execution of the client experience strategy.
Furthermore, my position aims at identifying opportunities for improvement of the client and boutique experience within the SEE omnichannel network.
As a passionate and engaged Hospitality graduate with a specialization in luxury brand strategy, I am constantly striving to deepen my understanding of the dynamic luxury industry, with a drive to deliver excellence. My journey through hospitality, fashion and the luxury industry, has been shaped by a dedication to learning, a curiosity for innovative practices, and commitment to our clients, under various points of view.
I am fascinated to understand through the research, the sociological insight of my generation and therefore the drivers for our future clientele.
Pierre-Marie Meslin
Cartier
Originally from a small town outside of Paris, France, I began my journey with Cartier as an intern in 2016. After my internship, I spent nearly three years at the High Jewelry manufacture in Paris. In 2019, I moved to New York to join the workshop here, where I've been for the past six years.
During my time in the New York workshop, I've had the opportunity to contribute in many ways. Currently, my focus is on managing local production and working on various projects related to after-sale service and High Jewelry production. I love the dynamic nature of my role in our 40-person workshop, where I collaborate with many departments and see incredible jewels every day. It definitely keeps things interesting!
I'm very excited to be a part of the Gen Z Observatory project. I'm eager to dedicate time to understanding this generation, as I know I will be working closely with them both now and in the future.
Outside of work, I'm a big tennis fan and play regularly, even though finding a free court in NYC is one of the most challenging things! Most recently, I became a dad to a little girl a few months ago, so she's been getting all my attention lately!
Sara Cecconi
Cartier
My name is Sara, and I was born and raised in Turin (Italy) where I studied chemical engineering. I realized my dream of moving to Paris a year and a half ago and this was made possible by my career with Cartier. I rejoined the Stones Department as Quality Assurance Project Leader for diamonds and colored stones. My mission is to ensure the quality of diamonds and colored gemstones through the implementation of standardization documentation and the monitoring of key performance indicators related to quality and traceability.
I’m passionate about all forms of art, particularly dance, and spending time connecting with nature is essential to my well-being. Exploring the world and meeting new people drive my personal growth as well.
I’m so excited to be part of the Gen Z Observatory because, being born in 1997 I’ve always felt like I’m in between two generations : Millennials and Gen Z. For this reason, I think I can well understand the challenges that the Gen Z faces every day and I’ll be happy to reflect on the future of the Maison.
Simran Raikar
Cartier
I’m the Marketing Graduate at Cartier Oceania. Hailing from the Business School at the University of Sydney, I focused her Master’s degree on Psychology, Behavioural Economics and Marketing, reflecting my deep passion for the intersection of behavioural psychology and business.
Before my time in Sydney, I grew up in Mumbai and worked within the Strategy department at Landor India, prior to which I graduated with a Bachelor of Mass Media from St. Xavier’s College, Mumbai. Outside of work, I enjoy crocheting, books and bad jokes.
Tatiana Dubois
Cartier
Hello from Geneva !
Having grown up a Franco-Swiss across multiple cities across the world, I have developed an openness and curiosity about the world, calling many places home. I grew up in Paris where I attended an international school, surrounded by an expat community from a young age. At 18, I went on to complete my bachelor’s in history at King’s College London and Hong Kong University on exchange. Moving then towards business studies, I completed my master’s in management at the London School of Economics and Bocconi University on exchange. A busy few years moving between London, Hong Kong and Milan – and discovering different cities, languages, foods, and wonderfully colourful people! While I grew up with an inclination towards the world of luxury through the wonderful storytelling of brands’ heritage, and grandparents having forged a career in the press, it was a business project I was able to complete for Cartier during my Masters’ which forged the road towards watchmaking and jewellery as a newfound passion. After completing this business project as a CEMS student, I started in the International Business Partnerships team shortly after my studies.
Here, I have had the chance to learn about the crucial role of our Retail Partners in expanding our beautiful Maison’s reach across the world, reaching new cities, neighbourhoods, and clients. In my daily role, I work on supporting fostering synergies with markets, to elevate partnerships by providing co-constructed strategies, guidance, and tailor-made solutions across all external touchpoints, so that every client can experience Cartier at it’s best!
I am thrilled to join the Gen Z Observatory and engage in wonderfully inspiring discussions amongst peers of my generation, exploring different subjects around our behavioural and consumption trends, that will shape part of the future world of luxury!
Theresa Huemmler
Cartier
Hello from Dubai! My name is Theresa Hummler, and I am currently working as a Team Leader in our Dubai Mall flagship. Having lived, studied, and worked across multiple countries, I thrive in diverse, fast-paced environments and value cross-cultural collaboration. Right between Gen Y and Z, I am committed to driving meaningful change by blending tradition with fresh perspectives - always embracing authenticity, empathy, and a global mindset. Outside of work, you’ll often find me on the Pilates reformer or reading about my next travel destination - both keeping me inspired, balanced, and always looking forward.
Vivien Leonie Kopperschmidt
Cartier
I graduated from University of St Andrews with a Master in International Business with a major in Business Development and Entrepreneurship.
After working in consulting at Bain & Company, started as a Marketing & Communication Trainee at Cartier Northern Europe, working in Product Management, Merchandising and Digital Media. Leading to the current position as a Brand Relation & Communication Manager being responsible for the Talent Strategy, local content Creation and supporting in 360 degree communication projects.