PROJECT MANAGERS 2023-2024
Farah Houari
ESCP Business School
Being Franco-Algerian, and having later lived in various countries such as the UK and Spain allowed me to relentlessly question my environment, be curious of others and be open to challenge my cultural bias. I am passionate about understanding how people interact with each other, why they do what they do and what inspires them. I have worked professionally as an actor and I particularly enjoyed putting myself in other people’s shoes, exploring the prism through which they see the world as well as working creatively and collaboratively towards a common goal.
I am currently an MBA Candidate at ESCP, studying in two different European countries. Led by a strong belief in the power of both community and story-telling, I have previously graduated from a bachelor’s degree in Politics, European Studies from King’s College London and an MFA in Professional Acting from LAMDA. The duality of my analytical thinking along with my artistic creativity has allowed me to explore different paths in my career, constantly enriching me with new perspectives while meeting people from different horizons along the way. For the past four years, I have worked as a communication consultant to leaders in both the private and public sectors supporting disruptive projects with a positive impact on society.
I am ecstatic to be joining the Turning Points Chair. The Observatory is an enlightening opportunity to observe, explore and reflect on the stakes that Gen Z faces today and the plurality of its voices. I strongly believe in the power of this generation to challenge, disrupt and redefine our society and that is why I wanted to become an active member of this research. I very much look forward to collaborating with my fellow curators and being transformed thanks to enthralling interactions!
Nicolas Mas
ESCP Business School
I’m a nineteen-year-old French student currently pursuing a master degree in ESCP Business School, more precisely in pre-Master after two years of classe préparatoire, in order to work in the fashion industry as a consultant.
I find myself to be highly moved by the idea of understanding my peers and capturing through a refined and accurate lens the plurality of existing identities and grids of lectures of the world, especially by way of social interactions, discussions and debates, hence the reason as to why I applied for the Observatory. This purpose led me, for instance, to create an instagram account, in 2019, on which I was able to interact with my 30k followers from all over the world about diverse trendy topics linked to politics, Art, or even celebrities, and which deeply transformed my approach of the world surrounding me, sharpening my wish to discover different cultures and people.
My project to work in the fashion industry also appears to be deeply related to that will to better comprehend beings, as fashion has been playing a major role in structuring the imaginary related to presentation and performance throughout ages, whether when it comes to gender, to self-awareness, to concepts such as beauty and perfection, and eventually to our core characteristics as conscious and minded individuals.
Thus, the opportunity to contribute to the Turning Points Chair is very precious to me, giving me room to analyse and explore a plurality of subjects, topics and visions to fulfil such a purpose. As a member of Gen Z myself, I utterly look forward the shedding light on the new dynamics impulsed by our generation, and by extension our incidence on social structures and paradigmes!
Daria Krasnoborova
Cartier
My name is Daria Krasnoborova, I joined Cartier Russia & CIS as Learning & Development Coordinator almost a year ago. Prior to that, I had worked as SWM Specialist at Richemont Group since 2020.
I am holding an MSc in International Marketing, and I am proud to have graduated from ESSEC Business School in Paris. It was there that I became enthusiastic about studying the luxury market segment from different perspectives, and I had the opportunity to work on diverse projects with peers from all over the world.
Being a Gen Z, I have a profound interest in exploring the traits and values of my generation, and identifying ways to develop further communication with this emerging customer segment. I am very excited to participate in the international initiative and to continue deep-diving into this thrilling topic with curators of diverse backgrounds.
Aside of my professional experience I am passionate about art and, inspired by the works of great masters, I am creating my own paintings.
Inès Farah
Cartier
I was born and raised in France, in a family of literary people and poets deeply rooted in its Mediterranean heritage. Reading was the founding and structuring activity of my childhood, through novels I opened up to the world, I travelled and I set out to meet other people.
I spent most of my studies as a part-time ballet student at the National Conservatoire of Lyon, which taught me a great sense of rigor and creativity, which I believe is a subtle mix very common with the luxury sector.
Six years ago, I changed my focus to business and had the opportunity to gain experience in the fashion and beauty industries before joining Cartier three years ago.
Today, I have the great pleasure of working as the Strategic Project Manager for Cartier Middle East, working closely with the UAE Managing Director, from defining the annual strategic plan to supporting corporate initiatives and driving innovation by leveraging the burgeoning local ecosystem, this role allows me to develop a deep understanding of the business.
I am a firm believer in the Power of Curiosity, which is the foundation of discovery and progress.