Content Curators 2023-2024
STUDENTS CURATORS: ESCP & HEC Paris
Arianna Raschieri
ESCP Business School
Engineer by degree, humanist by adoption, I have always tried to reconcile these two seemingly distant disciplines. I realized that they could coexist when, during my internship at CERN, a physicist advised me to read a novel by Joseph Conrad before choosing a university.
Since then, it has been my ritual before every important decision, and when I went to Denmark for my undergraduate degree, I read Lord Jim on the plane as a superstition.
I'm currently doing a double degree, a Master in Management at the ESCP and a Master in Management Engineering at the Polytechnic of Turin, but in my spare time and during my flights I still read and write stories.
I am thrilled to be part of the Turning Point Research Chair team because it allows me to perfectly combine these two sides of me that could seem so far apart.
David Buneta
ESCP Business School
For me, my goal is to create community wherever I go and bring people together through our similarities and in spite of our nuanced differences.
As a Croatian and Ukrainian-American, I always have had a fragmented and multidimensional identity. I felt a deep sense of curiosity about the world around me and about how others perceived it. Spending my time between New York, Miami, and Dalmatia as a child, and living between Seoul, South Carolina, and Spain as an adult, I have always been exposed to a plethora of unique people, backgrounds, and experiences that shaped my thirst to learn more.
In my life, I have worked in Private Equity, Venture Capital, Startups, Nonprofits, and am now a Master of Real Estate at ESCP. While I find my quantitative reasoning skills have been thoroughly developed in academic and professional pursuits, it is in conducting qualitative research and thinking critically that I feel most alive and useful. As a seasoned debater, amateur geographer, and natural extrovert, fine-tuning my qualitative research skills is where I feel most at-ease.
It is for this reason that I am beyond excited to participate in the Turning Points Chair. I look forward to finding the commonalities of my generation, understanding our multifaceted identities, and making sense of our contemporary culture.
Heyoujia Zhang
ESCP Business School
Hello, I'm Zhang Heyoujia, currently a B1 student of ESCP business school. I'm a passionate person and love to challenge myself with new experiences. I have tried many roles before, including journalist, actress, writer and photographer.
I'm thrilled to join the GenZ Observatory family and looking forward to learn from the diverse team to gain insights from different students and managers, also to develop my professional abilities.
I believe that Gen Z Observatory is a platform that can help me fully express my creativity, and provides me with a wide range of precious opportunities.
Sayoko Perle Magron
ESCP Business School
Born to a Japanese pianist mother and a French artistic director father, my artistic curiosity and my bi-culture are at the very essence of my personality, which I have been able to develop throughout my journey, currently following a master in management degree at ESCP business school, after doing a two year’s literary classe préparatoire in French literature at the lycée Henri-IV.
The bi-cultural education I received developed my passion and curiosity towards Japan, through the study not only of its language but also of its history, calligraphy, theater, Haiku poetry... Therefore, I had the chance to grow up observing and studying two cultures that are geographically, culturally, and artistically different through an approach that is not exclusively Western but highlights an intersectional aspect of the humanities.
Moreover, the artistic curiosity that grew with me over the years found its expression in ballet. Passionate since I was four years old, I am a former Paris Opera Ballet School dancer. I had the opportunity to participate in ballets with the company, and was amazed by the intersection of the arts: combining choreography, music, poetry, sets and costumes. Learning to dance as part of a group was an experience of exchange and communication, moving our work and creativity toward a common goal.
I can't wait to be a part of the Gen Z Observatory, where we will be able to exchange perspectives from diverse cultures and backgrounds, to discover and reflect on concepts that drive our society, to grow together and understand what it is to really be part of this generation and how we are key actors to shape our futures.
Théodore A. Schmid
ESCP Business School
Trilingual, curious, and international. My free time is divided between my passion for art, trave, and sports. From museums to polo grounds, I am always up to meeting new people from different cultures and different backgrounds.
Awarded a bachelor in Economics from the University of St.Gallen, I now embark in a Master in Management at the ESCP. I look forward studying all over Europe, this allows me to be culturally and intellectually curious.
I seize opportunities and usually make the most out of them. In such a mindset, I recently launched my consulting firm T&A Consulting and joined the Gen Z Observatory. Hit me up if you have any questions!
Tiffany Lam
HEC PARIS
From working as an international arbitration lawyer to advising clients on Business & Human Rights issues, I have always been intellectually curious and analytical. I am passionate about solving complex problems, understanding the world around us, and making an impact.
Being born and raised in Hong Kong — a vibrant city that has a unique blend of Eastern and Western cultures — also allowed me to be culturally aware from a young age. Owing to the international nature of my career, I have worked and lived in London, qualified to practise law in three jurisdictions, and collaborated with colleagues and clients from across the globe. Learning from diverse perspectives and experiencing different cultures are privileges I truly value. That led to my current position as an MBA candidate at HEC Paris with a cohort of over 40 nationalities. In my spare time, I enjoy content creation on Instagram and fashion illustration. They serve as creative outlets that capture my interests in art, design, and travelling.
I am exhilarated to be contributing to the Turning Points Chair. I hope to curate the plurality of views on a range of societal issues that matter, and ultimately help to shape practices in business and beyond. I very much look forward to the inspiring dialogues and fruitful collaboration with my fellow curators.
Margherita Mocio
ESCP Business School
My life has been consistently characterised by innate creativity, an insatiable curiosity about the world, and a genuine desire to make a positive impact on society. While my roots lie in Italy, I have cultivated a multicultural background since I was fifteen, choosing to pursue my studies abroad. My International Management degree at King’s College London, and semester at the Wharton Business School, allowed me to develop strong business foundations and kindled my interest in marketing. I was immediately drawn to its multifaceted and creative nature, which resonates with my passion for all forms of personal expression, including art, photography, video-making, fashion, and beauty.
My eagerness to be challenged and think outside of the box led me to participate in the L’Oreal Brandstorm Competition, and most remarkably, to become the first employee at a marketing consultancy start-up. After two years of closely working with luxury and lifestyle brands, I witnessed first-hand how luxury is compatible with sustainability. This solidified my aspiration to be a responsible luxury marketer and motivated me to apply for the Master’s in Marketing & Creativity at ESCP. The Gen Z Observatory marks the next significant milestone in my journey, offering an invaluable opportunity to explore generational and cultural shifts that can inspire transformative change within the luxury industry and beyond.
It’s an honour to be part of this empowering initiative, as it addresses my generation’s desire to be heard, included, and engaged. I am excited to shed light on pivotal turning points and demystify the fascinating complexity of Gen Z, which is already exerting a profound influence on business and society. I look forward to immersing myself in a diverse array of perspectives and sharing this journey with fellow curious and enthusiastic individuals.
Cartier Curators: Worldwide
Aurélien Balice
Cartier
My name is Aurélien Balice. With a background in Computer Sciences and Data Science, I’m currently a Data Scientist in the Cartier Data Office. Throughout my 2 years at Cartier I’ve worked on different topics and developed AI models for multiple Cartier domains : from Communication, Client Marketing, Supply chain or Manufacturing. These projects helped me discover all the wonderful « métiers » our Maison offers.
Beside my tech background, I’ve always been interested in cultural and societal topics. I believe that understanding the heartbeat of society is crucial, which is why I'm a huge fan of contemporary art and theatre : they're powerful expressions of our world, and beauty makes them more accessible and resonate deeply with individuals. I believe that the luxury sector, and more specifically the jewelry and watchmaking industries, are very close to this. The relationship between clients and products, the symbolism and emancipatory or characteristic power are all part of it; everything built on a deep cultural heritage mixed with an emotional dimension and reinterpreted with the lens of today's world.
Born in 1996, I consider myself as a Zillennial, being surrounded by people of different generations. For me, being part of this Gen Z observatory is a unique opportunity to study and describe a generation that symbolizes our future, and to do so through different prisms..
Cynthia Lam
Cartier
I am Cynthia and I have been fortunate to work at Cartier for over 5 years. My main area of expertise revolve around Digital, Media, Ecommerce & Innovation.
My career began in a renowned British Luxury Brand, where I gained valuable experiences in Digital, PR, and events, with a focus on the regional landscape.
Having lived in the UK for over 10 years, I have immersed myself in the vibrant culture & thriving business environment. This experience has shaped my professional outlook and provided me with a global perspective.
At Cartier, I leverage my extensive knowledge and skills to drive the brand’s digital presence, media campaigns, ecommerce strategies and innovative initiatives. I thrive on staying up-to-date with latest trends and technologies, ensure that we remain at the forefront of the industry.
Outside of work, I enjoy spending quality time with my two adorable French bulldogs and prioritize on my personal fitness journey.
Hiroka Sato
Cartier
My name is Hiroka, and I currently work as Media Planner at Cartier Japan. My mission is mainly to implement and execute media plans also effective evaluation to ensure the leading position of the maison in this unique market.
Prior to joining the maison, I worked in Paris fashion week for several fashion brands by supporting their shows and showrooms coordination.
While majoring in Aesthetics at university in Japan, I became interested in Luxury sector. Then I decided to move to Paris, which is the capital of luxury for me, and I received my MBA specialized in Management and Marketing of Luxury and Fashion.
I am fascinated by Cartier style and vision. As the maison who is recognizing beauty wherever it may be, I would like to have creative eyes and contribute to the Gen Z Observatory. I am excited to be a part of such as diverse community and look forward to collaborate with curators.
Jim Jasmy
Cartier
Hello from Kuala Lumpur, Malaysia. I joined the Maison almost two years ago as the Communications & Events Executive, supporting the local and regional MarCom teams on all PR, Media and Events initiatives. Prior to joining Cartier, I spent three years managing my own fine jewellery line, designed in partnership with a local jeweller in KL, while working full-time as a marketer at one of Malaysia’s leading OOH companies.
I was born and raised in KL, and moved to the UK in 2014 to pursue my tertiary education. I lived a year in Brighton then completed my education in London where I graduated with honours from the City Law School, University of London.
When I’m not working, I unwind by listening to my favourite songs, primarily by Mariah Carey. I also actively make time to spend with my family and friends because it refuels me for the coming days. I truly enjoy new experiences, whether it’s exploring my own city, traveling to new ones, hunting for the best meals, pastries and drinks, or even just taking 5 minutes to witness a new sight.
I’m excited to be a part of this incredible programme and look forward to getting to know my peers better and collaborating with them.
Lily Li
Cartier
I’m Lily Li, born and raised in Shanghai, and I joined Cartier China as a project coordinator for over two years. I’m mainly responsible for the maintenance of boutiques and watch specialist, by following up maintenance request and carrying out minor upgrade projects to ensure the high quality standard of brand image.
In my spare time, I prefer to browse social media for latest news and trends. Huge amounts of information is transmitted via text, photos and videos. People are able to exchange their thoughts and share lives. I‘m interested in communicating with people who hold different views.
I'm an introvert, kind of shy and not good at expression. But I'm a good listener, observant and have lots of ideas. I'm excited to join in the Gen Z Observatory. The platform allows me to communicate with Gen Z who has different background. It is an opportunity to exercise myself.
Lucie Piquand
Cartier
Greetings from Switzerland ! I’m Lucie PIQUAND. Originally from France, I grew up in the beautiful city of Lyon.
After completing an engineering degree at INSA Lyon in 2021, I moved to Switzerland to fulfill my end-of-study internship within Cartier Watchmaking Manufacturing.
Besides falling in love with the astonishing landscapes and delicious chocolate this country has to offer, I’ve been instantly amazed by the incredible craftmanship and traditions of watchmaking.
From 2021 up to 2023, I started as a Project Manager in Client Perception, diving into the world of ergonomics and customer behavior with a sensory analysis approach. Now, I've set sail on a new role as a Special Orders Product Manager in the Watchmaking Development team.
Outside of work, I love discovering new cultures through travels, art and reading. But you might also find me by the lake, playing pétanque and other games with some friends.
Magdalena Cardó
Cartier
Being Spanish and Peruvian, and having lived in different countries such as Bolivia, Brazil and France, has given me an understanding of cultural differences from a very early age, as well as a passion for travelling and discovering the amazing natural & cultural diversity of our world.
My curiosity to understand the dynamics that shape our society led me to study a dual bachelor’s degree in Law & Economics at Universidad Carlos III de Madrid. Once graduated, I decided to pursue a Master's in Marketing at HEC Paris with a focus in luxury, as the ability of this industry to create dreams and define models, as well as the approaches of different societies towards luxury was something always very intriguing for me.
After a first working experience in the field of CRM at Balenciaga, I joined Cartier two years ago as High Jewelry Clients Project Manager, where I have the chance to be involved in the clients selection and commercial preparation of the international High Jewelry events and spread the knowledge of our clients' profile to the High-End community through different tools such as dashboards & specific analyses.
I am thrilled to join the Gen Z Observatory and be involved in the discussion of different topics in order to understand better the values of our generation, that will be the one leading change at different levels, from consumption patterns to social & environmental stances.
Maïlys Mantel
Cartier
As far as I can remember I have always been interested in the challenges that future generations may face tomorrow. Over the years, I have become particularly sensitive to the beauty of Nature and the Environment which I believe are essentials for human beings.
That is why in 2022 I decided to deepen my knowledge in this field by preparing a master’s degree in Sustainability & Corporate Social Responsibility at Paris-Dauphine University.
Starting first as an intern at Cartier within the Purchasing & Development Department last year, I am more than happy pursuing this journey in the Maison as an International Sustainability Project Manager within the Store Design & Planning Department where I find it exciting to work on integrating environmental and social challenges in our architectural activity.
Raphael Marques
Cartier
My name is Raphael Marques and I currently work in Supply Chain for Cartier in Brazil. I've had an interest in luxury since early adolescence, so I was very glad to join Cartier in July of 2022 after graduating from university, coming from an internship in Montblanc that lasted a bit over a year in Wholesale and Retail.
I'm a really curious person and very passionate about world history and different cultures. Human realities, stories and experiences different from my own is something that has always greatly fascinated me. That is one of the main reasons for the choice of my degree in International Relations, and also a big reason for joining the Gen Z Observatory.
As a Gen Z "member", I'm very interested in analyzing behaviours and trends of our generation, how that affects us, and also how it interacts with those who came before and those who will come after us. I'm also really glad about the opportunity of working with such a diverse group of peers from so many different places.
On my free time, reading is my number one hobby (specially fanstasy), as well as embroidery, watercoloring and spending quality time with my friends.
Stella Lin
Cartier
I am Stella, the Senior VM Supervisor at Cartier Taiwan. My professional journey has been a fascinating exploration of the world of visual merchandising. After completing my master in Fashion Marketing in UK, I began my career behind the windows at Harvey Nichols. Since then I've dedicated over a decade to this field, working across various retail environments.
My passion lies in strengthening the relationship between consumers and brands through creative story-telling and visual solutions. This is why I am thrilled to join the Gen Z Observatory, where we can delve into the generation that will shape the future of the retail landscape.
In my free time, I seek inspiration by immersing myself in the world of cinema, wandering around the art galleries, or exploring the hidden gems of foreign cities. And I am enthusiastic about capturing the moments through writing.
I am excited to be part of this diverse community where we can exchange ideas, curate insights and make an impact together!
Theo Klein
Cartier
I have been fortunate enough to immerse myself in a diverse array of cultures throughout my life living in Japan, France, the US, and Canada. Presently, I am proud to call myself a New Yorker, relishing the diversity and cultural richness of this vibrant city.
For the past five years, I've had the privilege of being a part of the Cartier Maison. In my current role as an E-Commerce Project Manager, I lead web projects that revolve around performance enhancement, client experience optimization, and the improvement of user experience. My driving force is a commitment to delivering excellence, guided by an unwavering dedication to our clients in every step of the journey.
As a participant in the Gen Z Observatory, I am eager to explore the exciting opportunity for Cartier to deepen its connection with this generation, tapping into their unique cultural and generational perspectives. Through in-depth research and a diverse array of insights, I aim to equip our market with the tools needed to push our marketing and commercial boundaries.